It’s time to accept the fact that we’re in a new era of media. President Trump can directly reach the masses on Twitter and that’s a GOOD thing. Unless of course you’re a member of the lying, fake news laden group of so-called journalists trying to make a name for yourself at his expense.
The dishonest media likes saying that I am in Agreement with Julian Assange - wrong. I simply state what he states, it is for the people....— Donald J. Trump (@realDonaldTrump) January 5, 2017
to make up their own minds as to the truth. The media lies to make it look like I am against "Intelligence" when in fact I am a big fan!— Donald J. Trump (@realDonaldTrump) January 5, 2017
In a little over four years, the celebrity businessman turned president-elect has grown his Twitter audience from about 2 million followers to almost 19 million.
“It’s like owning your own newspaper – without the losses.”
That’s how Donald Trump described the San Francisco-headquartered social media tool in November 2012.
For Twitter, it’s been a marketer’s dream: barely a day goes by without TV channels, newspapers and websites name-checking the social media platform in stories about what @realDonaldTrump is posting.
President-elect Trump promises to Make America Great Again, but could he also Make Twitter Great Again?
Now the company could benefit from its most talked-about user’s ascent to the White House.
“Trump is the best thing that ever happened to Twitter,” said analyst Michael Pachter, from Wedbush Securities. “It’s like E.T. eating Reese’s Pieces!” he said, referring to one of the earliest examples of product placement.
Trump hasn’t held a press conference since July 2016, opting instead for combining controlled settings of interviews with Twitter, which he views as a way of “fighting back” against stories he considers to be inaccurate or bad.
“This is his way of controlling the news cycle. He’s brilliant at that,” said analyst Leigh Drogen, founder and CEO of Estimize.
But it is a huge marketing asset for the tech firm, which is being portrayed by Trump and his associates as an influential tool. “You know what? The fact of the matter is that when he tweets, he gets results,” Trump’s incoming press secretary, Sean Spicer, recently remarked.